The Jamaican Coffee is one of the best in the world. We ensure that our planting, maturing and harvesting process is at the best standard. Growing Coffee requires skill, determination and hard work. The coffee industry is very sensitive to weather variations. We harvest by hand which is very time consuming and costly but we try to ensure a better quality crop with only the ripe berries being picked. We need to work on improving conditions for coffee farmers and command better price for berries.
Coffee is the second most traded commodity worldwide after crude oil. Information is also emerging that the commodity is possibly the second most popular drink after water. It is a crop of great economic and social importance for numerous countries around the world.
Like all biological products, coffee has a very complex chemical and biological compositionand includes more than a thousand substances which have been clearly identified, and their biological functions defined. However throughout the history of coffee, the commodity has been somewhat stigmatised mainly in relation to the negative effects of caffeine. Nonetheless, the last 10 - 15 years have brought about rigorous scientific conclusions which have given more clarity to the health concerns that once existed about this popular beverage.
In 2003 the International Coffee Organization held its 40th Anniversary Seminar. Information from the seminar pointed to the fact that moderate consumption of coffee (between 5 - 6 cups a day) not only poses zero risk for a normal healthy person, but also has important benefits. These include, among many others, coffee having antioxidants and antitoxic properties at cell levels. As well as providing protection against degenerative brain diseases like Alzheimer's and Parkinson's. Scientists have proven that Coffee is not only caffiene, and with daily moderate intake can be good for human health.
The results of these scientific studies are vital for the promotion of local coffee consumption in a country where tea has been our historical hot beverage. This might require some kind of strategy to update the public on research findings that disprove old ideas.